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Bracknell, UK -- Avnet Technology Solutions, a global IT solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), has revealed its SolutionsPath™ methodology in the UK. The new SolutionsPath methodology features dedicated technology teams to help Avnet's business partners target specialised, high-growth markets. Avnet Technology Solutions has launched four technology practices that utilize the SolutionsPath methodology: Storage and Data Management; Datacentre Optimisation and Virtualisation; Unified Communications, Collaboration and Mobility and Cloud Computing. Each practice has dedicated resources with the market knowledge required to deliver the training and expertise needed to effectively create solutions, combining technologies and services to solve the business problems and IT challenges facing companies today.
"Customers are looking for partners that can provide more than just technical expertise," said Wayne Gratton, SolutionsPath business development director at Avnet Technology Solutions, EMEA. "To compete in today's marketplace, partners need to understand business challenges and how to create complete solutions to meet their customers' business objectives. We designed our SolutionsPath methodology to help business partners quickly and successfully develop specialisation and take advantage of rapidly expanding markets. Our vendor partners are very supportive of this programme, as it enables us to promote the best technology through our solutions to selected focused partners."
The SolutionsPath methodology follows a three step approach:
- Envision: The analysis of market trends to identify the markets with the biggest opportunity based on spend and growth potential. Avnet then invests in the opportunities that offer partners the highest profitability.
- Enable: Avnet builds on a partner's skill set to help it ramp-up its business. For example, each dedicated technology practice includes a schedule of education such as universities, briefings and analyst sessions to provide partners with the specialised skills and knowledge to successfully market and sell IT solutions into growth markets. Avnet then conducts an advisor workshop, working with individual business partners to identify their core expertise, so they can invest in those areas and therefore develop growth strategies for their businesses.
- Execute: Putting everything into action to accelerate solution selling. Avnet's team of solution developer managers help partners with everything from business plans to configuring and delivering complete end-to-end solutions that include hardware, software, services, leasing and financial support. There is also additional support in terms of marketing and lead generation to help business partners quickly establish their own technology practices in order to set themselves apart in the marketplace.
Gratton concluded, "Avnet's scale and scope is becoming increasingly valuable to business partners. As technology becomes more integrated and converged, end-users look to their IT partners to provide answers to their business problems. Avnet's SolutionPath partners will be able to lead business conversations armed with the knowledge and trends that affect their customers' businesses and build on their own skill sets to maximise future growth opportunities."
"Avnet has removed the barriers to entry in emerging high-growth markets by investing in resources to make certain it has the knowledge and skills in place to enable vendors and business partners to maximise every opportunity. At the same time, Avnet recognises the need to remain best in class in terms of credit, logistics, technical support and marketing. With the SolutionsPath methodology we have the perfect combination."
About Avnet Technology Solutions
As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver services, software and hardware solutions that address the business needs of their end-user customers locally and around the world. For fiscal year 2011, the group served customers and suppliers in more than 70 countries and generated US $11.5 billion in annual revenue. Avnet Technology Solutions (www.ats.avnet.com) is an operating group of Avnet, Inc.
About Avnet
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 2, 2011, Avnet generated revenue of $26.5 billion. For more information, visit www.avnet.com.
For more information please contact:
Avnet Technology Solutions
Linda Patterson, Marketing Director
T: +44 (0)1344 662000
E: Linda.patterson@avnet.com
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