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November 30, 2010 - Avnet EM Japan Receives Xilinx Award

TOKYO -- The Avnet EM Japan business unit of Avnet Electronics Marketing has received an "Outstanding Performance Distribution Partner Branch Award" at the 2010 Xilinx Worldwide Sales Conference in Los Angeles, California on November 11, 2010.

"Xilinx is delighted to present Avnet EM Japan with our Outstanding Performance Distribution Partner Branch Award for 2010 said Chris Henry, vice president global distribution sales for Xilinx. "Avnet EM Japan's demand creation activities grew, customer penetration numbers improved and sales of our FPGAs increased. We are especially pleased with their effort to replace ASICs with FPGAs. Xilinx looks forward to continued partnership growth in the future."

"Avnet EM Japan is pleased with its terrific showing at the Xilinx 2010 Sales Conference," says Yasumoto Mogi, Avnet director of Xilinx relations, Japan. "We are thankful to be recognized for our efforts to replace ASICs with FPGAs thanks to the outstanding collaboration between Xilinx and our engineering, sales and product marketing teams. This recognition helps us pick up momentum in our pursuit of new market opportunities and further solidifies Avnet's position in the FPGA market in Japan" he continued.

"The fact that we released many new low-cost Spartan-6 development boards as well as high-performance Virtex-6 development boards and kits this year helped us accelerate sales of Xilinx's latest generation of FPGA products. Also, many or our application-specific reference designs have convinced customers that FPGAs are better solutions than ASICs and can help to accelerate our partners' time to market," added Shoichi Imazeki, Avnet senior manager of Technical Marketing , Japan.

For more information about Xilinx products available through Avnet in Japan, please visit www.avnet.co.jp/suppliers/xilinx/.

About Avnet EM Japan
Avnet EM Japan (Avnet Japan Co., Ltd.) is a division of Avnet Electronics Marketing, and a business unit of Avnet EM Holdings, Japan. Avnet EM Japan serves electronic original equipment manufacturers (EOEMs), electronic manufacturing services (EMS) providers and original design manufacturers (ODM) in Japan, distributing electronic components from leading manufacturers and providing associated value-added design-chain and supply-chain services including supply chain management, sales support, engineering design, inventory replenishment and programming. Avnet Japan's local language Web site is located at www.avnet.co.jp.

About Avnet, Inc.
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. For more information, visit www.avnet.com.

Avnet Japan Co., Ltd. contact
Mike Ito, Executive Director
Train Tracks, Inc.
Phone: +81-3-3738-4177
pr@traintracks.jp

 

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